It finally happened. Maker’s Mark made another bourbon.
Unlike a lot of distillers, Makers Mark has historically focused all it’s energy on one product instead of succumbing to the urge to to flood the market with product, making 87 different flavors or types to increase market share. For the last 52 years, they have made only one thing: Maker’s Mark Bourbon, and they have done just fine with one, thank-you-very-much. One could say that all this focused attention and singularity of purpose has created a brand identity that is one of the most easily identifiable in the liquor industry, and one that is synonymous with good taste. Why mess with a good thing, right?
Off and on over the years there were rumors and attempts for a cousin for Makers Mark to play with, which yielded various results. A few years back, …
As the one distillate we can call our own, Bourbon most certainly has its place in American history. That’s why we were excited to read Bourbon: The Evolution of Kentucky Whiskey by Sam K. Cecil. As a whiskey man since 1937, Cecil has more than just a little memory to draw on… hell, he was there for the transition whiskey made from local moonshine to national business. He joined Makers Mark before it even was Makers Mark (Still Samuels Distillers), retired from there in 1980, and has many a story to tell about the Kentucky whiskey business.
Cecil starts with an introduction of what whiskey is, its origins and how it got to Kentucky. He also includes a list of all the registered distilleries in the 5th district of Kentucky right around 1899, and if you skim through it you’ll see …
Tomorrow is Ash Wednesday, meaning, of course, that today is Fat Tuesday, aka Mardi Gras OR the celebration before the period of Lent. Lent is the not-as-fun period where you fast before Easter, and is also the tradition that most recovering Catholics have let fall by the wayside. How much fun is it to give up everything you like to eat and drink (among other things) for almost two months? We’ve never tried so we can’t comment.
Mardi Gras actually means “Fat Tuesday” in French, and the tradition of Mardi Gras was to indulge a little before you were a saint for forty days. Nowadays, you say Mardi Gras to anyone in America and folks are grabbing sparkly beads, un-tucking their shirt, and buying a ticket to New Orleans for a little “getaway.” So,like most drinking holidays, the cart (at some …
Absinthe has more mystery, lore, and support from history’s most serious drunks that any other liquor, save perhaps gin. Popularized by Parisian writers and artists, absinthe was French by origin, born in Switzerland around 1792, infamous by nature, and was banned in the United States in 1912. Hemingway would drink gallons of it, Wilde would write poetry for it, and artists’s brushes would forever immortalize the feeling of ‘following the green fairy.”
Why such a colorful past? Well, absinthe contains a small amount of the chemical thujone, which has been blamed for psychedelic properties. It was also considered addictive, thus Absinthe became a target among prohibitionists and conservatives, being more “evil” than alcohol alone. While these hallucinatory properties were largely exaggerated (and were blamed for a few notable deaths), by 1915 France, Belguim, Brazil, (of all places) Switzerland, and the U.S. …
March 1, 2011
It’s National Absinthe Day! Today in 2007 Absinthe became legal to sell in the U.S. A favorite of poets and writers, and now devoid of any substance that might make you hallucinate (what made it illegal here in the first place) absinthe is more of an experience than just a liquor.
Want to know more about Absinthe? Be sure to check out the Wormwood Society, who can tell you everything you would every want to know.